Why AI answer engines are a comms problem, and why that’s good news for PR & Marketing Jess Ratty, Founder & CEO, Halo Underneath the new acronyms and big chat, how to appear in AI search engines is the newest and yet, oldest, comms problem there is: when someone asks a question about…
The Defence Investment Plan landed on 30 June. £298bn over four years, defence spending heading to 2.7% of GDP and 3.5% by 2035. The headlines went where you’d expect – warships, F-35As, drones, the nuclear deterrent. As they should. But that’s the kit list. It isn’t the story. Not for you, anyway if you are…
Or at least, I didn’t. When I started working at Halo circa 3 years ago, I’d find myself in meetings where…
One of the questions in communications (that isn’t asked enough) isn’t how to earn attention. It’s what to do once you’ve earned it…